Build a sweet life for you and your friends

Welcome to Sugar

“Guys, I begin on Monday”..... 4 days later “Guys, I begin on Monday”. “Let’s not drink today”..... 5 minutes later.. “Cheers!”

The Friday drinks that escalated. “Wow you are in crazy shape”. The post-club Döner. Margaritas on vacation. Skipping leg day for the second time this week. The high you get from surviving another HIIT workout. Wanting to start meditating for the past 5 years now.

We've all been there. The journey to a healthier life is filled with ups and downs, and its particular moments.

So many of the moments that shape our health and happiness are shared with friends.
Competing in fitness challenges. Sharing your latest healthy recipe. Encouraging each other to take one more step, to hold that plank a little longer. The platforms where we share our moments are the places we go to scroll through endless content… oftentimes overwhelming or unrelated to our health goals.

We believe that health and wellness deserve a place out there.
There are amazing minds that built amazing products. These amazing minds cracked us to make us watch more, listen more and scroll more. Today an average person spends 7 hours a day using these products, but no health app has made it to the top 100.


We exist to change this.
‍And now we gather these brilliant minds to create technology to inspire healthy habits.

How are we gonna do that??
We believe health deserves a brand new approach. We begin with a fresh set of values..

Sugar is sassy. We are bold & fresh.
This should feel fun. We believe that the products that support your health journey should reflect the fun, joy, ups & downs of living a healthy life. It’s not only about the program that you have got to follow, but the whole shebang around it. The emotions, bragging, stalking, side eye, eye roll... You name it. We take our time to amplify these moments.


Sugar is easy going & real.
You don’t have to be a freak to reach your peak.

We are building Sugar for ourselves, our friends and our community. Many of us are still healthy, we are surprised that we are still healthy 🙂and we want to maintain that. But, wow, the maintenance struggle is real and it’s easy to be overwhelmed with all those stats, numbers and graphs. We would rather focus on people, places and experiences in the journey.

Soo..

Let’s put health and wellness on the map together! Want to join this lot and help us co-create Sugar with our community?